Lights, camera …the top 7 trends in corporate video content
By Vern Oakley
We live in a visual society, and increasingly a video society. The corporate world knows this, and is leveraging video for uses other than just branding or marketing. Video is now often used to communicate important messages for moving people to action: for example, to invite investors to take a stake in your company, to encourage employees to rally around a strategy or initiative, or to recruit prospective employees.
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