Type of Article: MacTech Blog

The battle for your home TV is underway, and it will be interesting — and perhaps a bit scary — to see who’s left standing when the dust settles. I’ll bet my money on Apple as one of the winners — though it, like all other contenders, has its work cut out for it.

A new study by the Credit Suisse research firm shows that that an increasing number of young adults are now turning to Netflix to watch film and TV shows. Cable subscriptions have dropped the last two quarters — which once would have been unheard of.

An annual study of consumer video consumption habits and platforms conducted by Frank N. Magid Associates (http://www.magid.com) — research-based strategic consulting firm — reveals that despite the increased use of alternative video viewing platforms (like video-on-demand, set-top boxes, instant streaming, and mobile apps), the vast majority of consumers intend to continue to maintain their traditional subscriptions with cable, satellite, and telco TV providers.