Notes on the digital lifestyle…
Arbitron (ARB) and Edison Research released a report recently that bodes well for the future of the iPhone and iPad, as well as Apple in general.
ARB and Edison measured affinity for dozens of products and services, and the iPhone was the clear leader with 66% of its users saying they “love it” (on a scale of 1 to 5 where 1 is “hate it” and 5 is “love it”). The next highest platform was the iPad, with 53% saying they “love” their device.
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