Uh, Steve, folks seem to like those Blu-ray discs
And here’s another reason I think Apple should seriously consider adding Blu-ray playback to the Mac: worldwide Blu-ray player shipments are expected to more than double between 2009 and the end of 2010, and the numbers from ABI Research (http://www.abiresearch.com) forecast continued growth next year, for a total of more than 62.5 million shipments in 2011.
In North America standalone Blu-ray players are expected to reach almost 18% penetration among TV-owning households, up from just over 7% in 2009. As interesting as this estimate is, it’s just part of a larger picture.
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