Best Buy to launch location-based retail experiment in 257 U.S. stores
Best Buy (http://www.bby.com) plans to bring a location-based retail experiment, using the “shopkick” mobile application rewards system, to 257 U.S. stores by Oct. 1. The retail chain will examine the ways in-store shoppers value and redeem offers and rewards through their smart phones.
Under the current plans, the “shopkick” system will be functional by Aug. 17 in 187 Best Buy stores in the San Francisco, Los Angeles, San Jose, New York City, Chicago markets, with an additional 70 stores in Dallas, Minneapolis-St. Paul and Miami markets launched by Oct. 1.
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