Type of Article: MacNews Web Site

Sennheiser presents headset versions of six portable headphones

You can listen to music and have conversations using six new Sennheiser headsets (http://www.sennheiserusa.com) specially designed for the iPhone 4, iPhone 3GS and other Apple products. All six versions — the MM 70i (which has a street price of US$99.95), IE 8i ($449.95), PX 100-IIi ($89.95), PX 200-IIi ($109.95), HD 218i ($79.95) and HD 238i ($129.95) –are based on Sennheiser’s “Portable Entertainment” series.

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Unity Technologies delivers Unity 3

Unity Technologies — provider of the Unity development platform for interactive 3D content on the web, iPhone, iPad, Mac, PC, Android, Wii, Xbox 360 and PlayStation 3, announced that Unity 3 is available.

According to David Helgason, CEO of Unity Technologies, among the dozens of new features in Unity 3 are:

° Unified Editor, which lets you deploy to any supported platform from one project in one editor;

° Beast Lightmapping, the industry’s strongest lightmapper;

° Deferred rendering — AAA class rendering available on web, consoles and standalone;

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EU drops probe into Apple

European Union competition regulators have dropped a probe into Apple, after the company agreed to relax restrictions on the iPhone, reports “Macworld UK” (http://www.macworld.co.uk/ipod-itunes/news/index.cfm?newsid=3241048).

Apple has agreed to introduce cross-border iPhone warranty repair services for EU purchasers and relax restrictions on development tools for iPhone applications. Apple has now appointed service providers to “offer cross-border iPhone warranty services in those member states where Apple does not directly take charge of repairs,” the Commission said.

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Apple is the most highly covered tech company

It’s no surprise, but it’s official: Apple is the most highly covered technology company, according to a new study by the Pew Research Center’s Project for Excellence in Journalism. Forty-two percent of the stories about Apple described the company as innovative and superior, and another 27% lauded its loyal fan base.

Still, there were doubts. According to the Pew Research Center, the most common such negative thread, that Apple products don’t live up to the hype, appeared in 17% of stories about Apple. 

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