Type of Article: MacTech Blog

Computer price wars won’t hurt the Mac

Jonny Evans of “Computerworld” recently pondered (http://macte.ch/a5Gcj) whether an impending price war between computer vendors such as Acer and Lenova will hurt Mac sales. I don’t think so.

“In truth, this is a game Apple’s been fighting a long, long, long, long time. Apple’s Macs have never been the cheapest on the market, and even that short-term commitment to a sub-$500 Mac with the Mac mini and (earlier) the education-only eMac did little to dissuade PC purchasers that the company’s kit is pricier than most,” writes Evans.

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Ultraviolet, iTunes and the Apple-shaped hole

While seamless device portability for high quality content has become the hallmark of successful digital media strategies, Ultraviolet — a competing digital content and device ecosystem to iTunes — must address a range of challenges if it’s to drive meaningful consumer adoption, according to a new study from the Strategy Analytics Digital Media service (http://www.strategy.com).

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