1-in-3 online consumers to use a tablet by 2014
How big can this iPad thing get? A lot bigger still, apparently, based on new data from eMarketer (http://www.emarketer.com), a “digital intelligence” research firm. The company says 1-in-3 online consumers will use a tablet by 2014.
Tablet devices, in their current incarnation, have only been available for a couple years, but the iPad has propelled them to rapid increases in ownership and usage. eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device at least monthly — a rise of 158.6% over last year, the year the iPad was released.
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