Type of Article: MacTech Blog

Mobile platforms have big impact on email viewership

Mobile devices, especially the iPad, are having a major impact on email viewship. No surprise there, as the Apple table is disrupting lots of areas.

Return Path (http://www.returnpath.com), an email certification and reputation monitoring company, has announced the findings from its second global report on the impact mobile is having on email viewership. The study looks at data from April 2011 to September 2011 and examines rapidly shifting trends.

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