Email newsletters are now the norm for most large businesses
Sending email newsletters is a routine business practice for more than 80% of large organizations in the US, surpassing standalone (79%), lead nurturing (71%), and transactional (62%) emails, according to an email marketing survey from Clutch (www.clutch.co), a ratings and reviews platform for businesses.
Most organizations send out their newsletter multiple times a week, the survey found, with Monday and Friday, between 9 and 11 a.m., being the most popular periods. However, no universal rule governs when to distribute a newsletter, according to email marketing experts.
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