Type of Article: MacTech Blog

Tech companies shouldn’t underestimate the over-65 crowd

When it comes to advertising, most tech companies — including Apple — want to target the young crowd. Maybe it’s time to reconsider and modify those ads a bit.

Grandparents.com, an online resource for grandparents, says research conducted by Pew Internet & American Life Project has revealed that, for the first time in Internet history, more than half of all U.S. adults over the age of 65 use the web. The Pew report found that 53% of the over-65 set use the Internet.

Read More

Apple wins design patents for the iPad, Cinema Display

Apple has been granted several patents by the U.S. Patent & Trademark Office, including one (D661693) for the design of the iPad and one (D661305) for the design of the Apple Cinema Display.

The inventors of the former are Bartley K. Andre, Daniel J. Costner, Daniele De Iulis, Evans Hankey, Richard P. Howarth, Jonathan P. Ive, Steve Jobs, Duncan Robert Kerr, Shin Nishibori, Matthew Dean Rohrbach, Peter Russell-Clarke, Duoglas Satzger, Christopher J. Stringer, Eugene Antony Whang and Rico Zorkendorfer.

Read More