Type of Article: MacTech Blog

Ovum: data will be the new cloud computing oil in 2013

Ovum Software (www.ovum.com) has published three “Trends to watch reports” on cloud computing and reveals that 2013 will see cloud computing continue to grow rapidly. 

In the report, Laurent Lachal, senior analyst, Ovum Software notes that  “Cloud computing promises to tackles two hitherto irreconcilable IT challenges: the need to reduce costs and the need to boost innovation.”

“It takes a lot of effort from vendors and enterprises to actually make it work, and they will succeed in making it work in 2013, both on their own and as part of increasingly complex ecosystems,” he says.

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What Amazon needs to make the Kindle Fire experiment a success

The Kindle Fire, which Amazon is widely reported to be sold at cost or below the margin, has been one of the most intensely followed technology product stories over the past year.

A new study from ABI Research (www.abiresearch.com) concludes that the cross-subsidized device model that Amazon uses is a viable strategy. According to senior analyst Aapo Markkanen’s calculations, the firm would need, on average, an incremental profit of about $3 in each month of a tablet’s lifespan to achieve an overall profit margin of 20%.

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Many likely to swap traditional tech for tablets

Thirty-nine percent of U.S. adults between the ages of 18 and 34 would consider replacing their television cable/satellite provider with a streaming media subscription service in 2013, according to the results of a new survey released today by Belkin (www.belkin.com), a provider of technology products for today’s connected home.

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