Type of Article: MacTech Blog

Emails across industries inch closer to mobile tipping point

A new report estimates the share of commercial emails opened on mobile devices will surpass 50%in the next six to 12 months, according to new research from data and digital messaging solutions provider Knotice.

The “Knotice Mobile Email Opens Report: 2nd Half 2012” reveals that most brands will likely see at least half of their commercial emails opened via mobile devices by the end of 2013. Currently, 41% of commercial emails are opened on mobile devices, up from a 27% mobile email open rate a year earlier. Key findings include:

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Look for proliferation of mobile devices in K-12 classrooms

With the proliferation of mobile devices throughout the general population, it is natural for teachers, students, administrators and parents to look for extensions of these tools for K-12 classrooms.

While desktop computers and computer labs have been around for decades, it has only been within the past three-to-four years, and the past 12 months especially, that mobile devices have gained a foothold in the education market, according to Markets Reports Online.

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Hardcopy peripherals poised to begin slow recovery

Despite a 10% year-over-year increase for the full year 2012, the color laser multifunction peripheral (MFP) market declined 1% in the fourth quarter of 2012 (4Q12) as ongoing weakness in the global economy finally caught up with this segment. This marks the first quarter where color laser MFP contracted year over year to 995K units.

Overall, the worldwide hardcopy peripherals market declined 11.2% year over year in 4Q12 to 31.1 million units, according to the “International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker.”

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Actix looks at the state of the RAN (radio access networks)

Using real-world data from eight network operators across four continents, a new study by Actix (www.actix.com) reveals how the dynamic interplay of people, places and devices is impacting mobile networks across the world. It highlights the critical importance of accurate customer handset and location data for targeting network investments, improving customer experience where it matters and coping with the influx of new devices.

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