Emails across industries inch closer to mobile tipping point
A new report estimates the share of commercial emails opened on mobile devices will surpass 50%in the next six to 12 months, according to new research from data and digital messaging solutions provider Knotice.
The “Knotice Mobile Email Opens Report: 2nd Half 2012” reveals that most brands will likely see at least half of their commercial emails opened via mobile devices by the end of 2013. Currently, 41% of commercial emails are opened on mobile devices, up from a 27% mobile email open rate a year earlier. Key findings include:
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