Consumers in the United States are becoming accustomed to the use of cell phones for financial transactions, which has opened the door for further innovation among service providers, according to mPowa (www.powa.com), a mobile payments company.
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By Rick Sutcliffe
A sudden spate of email from last October last week should have been a clue that not all was well with the Spy’s own company virtual server, where he has most of his mail accounts and the billing system for Arjay Web Services (WebNameHost and WebNameSource). Unfortunately, he failed to investigate until the following day, after customers complained about receiving bills they had already paid, even having their accounts suspended (all they on his big dedicated production server).
Read MoreOrganizations should keep in mind that gamification is about more than just the underlying technology, says Ovum (www.ovum.com). By also considering the strategic, organizational, cultural, and psychological aspects of reasonably priced and low-risk gamification applications, businesses can improve productivity.
In new research by Ovum, the global analyst firm shows how enterprises and the public sector can effectively apply gamification for maximum advantage, and recommends that organizations should begin exploring gamification for either customer- or employee-facing uses.
Read MoreAccording to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from US$526 million in 2012 at a compound annual growth rate (CAGR) of 65% to $6.5 billion in 2017.
This will then correspond to 32.8% of all mobile advertising and marketing. This means that location-based advertising and marketing will represent around 5% of digital advertising, or more than 1% of the total global ad spend for all media.
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“The Total Economic Impact of The FileMaker Platform” (http://tinyurl.com/cvnsbpd) is the topic of a commissioned study conducted by Forrester Consulting on behalf of FileMaker, Inc. (www.filemaker.com)
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