Type of Article: MacTech Web Site

Mobile location-based advertising will be worth € 10.7 billion in 2018

According to a research report from the analyst firm Berg Insight (www.berginsight.com), the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow at a compound annual growth rate (CAGR) of 54% to € 10.7 billion in 2018.

This will then correspond to 38.6% of all mobile advertising and marketing. Location-based advertising and marketing will thus represent around 7% of digital advertising, or 2 percent of the total global ad spend for all media, according to the research group.
 

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Aircharge to support iPhone wireless integration

Aircharge and the BMW Group have signed a global deal to provide an exclusive, customised Wireless Charging Case for iPhone to take full advantage of the new in-car wireless ecosystem, which debuted in the new BMW 5 Series Sedan earlier this year.

The 2017 BMW 5 Series is the first car on the market to be released with a completely wireless infotainment solution, meaning iPhones are able to wirelessly integrate with the BMW iDrive system by connecting to the car over Bluetooth instead of through a traditional Lightning cable.

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