Type of Article: MacTech Blog

ABI Research’s Device Portal sales channel analysis reveals tough times are ahead for smartphone vendors, as the balance of power remains with Samsung/Android and Apple.

The smartphone market is entering a new, more mature stage in its growth, where execution rules over innovation and Samsung is dominating the sales channel with more than double the number devices on offer than any other vendor across the 13 markets and multiple online retailers studied, according to the research group (www.abiresearch.com).

Global macroeconomic developments and technological advances, personal computers, and memory markets are expected to drive demand over the forecast period, according to Research and Markets (www.researchandmarkets.com).



Protecting children and teenagers in cyber space is a growing concern for parents, educators, and public administrators. The number of digital platforms from which they can access the Internet is constantly increasing: smartphones, tablets, and gaming consoles are the newest popular connected platforms adding to the existing PC and laptop vectors, according to ABI Research (www.abiresearch.com).

Simply Measured says 98% of top brands now have a Facebook fan page, with 60% posting at least one time per day. However, the frequency of posts is much less effective in engaging fans than a brand’s content strategy.

Visual content is by far the primary driver for engagement on Facebook, with photos accounting for 95% of total engagement. Overall, photos posted by top brands average more than 9,400 engagements per post, while video posts average more than 2,500 engagements.