Parks Associates: Nearly 50% of U.S. broadband households use OTT video
New research from Parks Associates (http://www.parksassociates.com) finds that subscribers of OTT (over-the-top) services spend more per month renting and buying video downloads than the average household.
This contributes to the success of Amazon’s business model of integrating transactional services with its Amazon Prime subscription service, says the research group. Two-thirds of Amazon Prime Instant Video subscribers use Amazon transactional service.
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