Type of Article: MacTech Blog

Parks Associates: Nearly 50% of U.S. broadband households use OTT video

New research from Parks Associates (http://www.parksassociates.com) finds that subscribers of OTT (over-the-top) services spend more per month renting and buying video downloads than the average household.

This contributes to the success of Amazon’s business model of integrating transactional services with its Amazon Prime subscription service, says the research group. Two-thirds of Amazon Prime Instant Video subscribers use Amazon transactional service.

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Strategy Analytics: TV’s not dying; it’s changing

Contrary to some recent melodramatic predictions, the television industry isn’t dying but is undergoing a process of rapid change, according to a recent report from Strategy Analytics.

The research group says that the global installed base of TV-addressable screens is in fact in the middle of a second wave of rapid expansion. The first wave peaked in 2007 and was driven by consumer PC adoption.

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