Online video the most important video source for young consumers
Over 50% of U.S. broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, according to research from Parks Associates (http://www.parksassociates.com). The firm also notes 37% of consumers 18-24 say online video is their most important video source.
“Parks Associates research shows 45% of U.S. broadband households subscribe to a paid online video service, with younger consumers such as Millennials more likely than older consumers to use OTT services,” says John Barrett, director, Consumer Analytics, Parks Associates.
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