Type of Article: MacTech Blog

Multi-factor authentication market worth US$13.2 billion in 2020

Market intelligence from ABI Research (www.abiresearch.com) finds that the global mobile multi-factor authentication software and service market will be worth US$1.6 billion by the end of 2015.

Username and passwords have been widely used to authenticate user identity but fail to provide adequate authentication, says the research group. Authentication-based attacks continue to plague organizations of all sizes with the majority of breaches being attributed to weak or absent authentication.

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Sending on mobile devices, SaaS, IaaS shot up in 2014

Mobile workers now comprise nearly one-third or approximately 30 percent of corporations’ total workforce, according to the results of the Strategy Analytics Mobile Workforce Strategies (www.strategyanalytics.com) survey.

The survey which polled over 1,200 organizations found that a workforce comprising nearly 1/3 of mobile employees is the most common. In general, mobility solution decisions are increasingly driven by line-of business management and IT and spending on mobile devices, SaaS, IaaS, and security software have increased the most in 2014 compared to 2013.

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By 2017, mobile commerce revenue to be 50% of U.S. digital commerce

Rampant interest in mobile payments is expected by 2015, along with a significant increase in mobile commerce. Due to this, Gartner, Inc. (www.gartner.com) predicts that by 2017, U.S. customers’ mobile engagement behavior will drive mobile commerce revenue in the U.S. to 50%of U.S. digital commerce revenue.

A recent Gartner survey found that mobile commerce currently generates 22% of digital commerce revenue. 

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Google: The biggest threat in mobile to hotels and airlines?

According to the App Overlap Report Series published by the Strategy Analytics (www.strategyanalytics.com) research group, only 20% of those that use airline applications also use hotel applications leading to bifurcated trip planning.

According to the data gathered from the 1,500-plus user US AppOptix Android panel just 17% of travelers that used an airline app have also used a hotel app. The overlap between these services is considerably higher and the dynamic demonstrates a break in the experience.

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