Type of Article: MacTech Blog

Marketing now harnessing the power of AI and ML

In his annual letter to shareholders, Amazon CEO Jeff Bezos referred to Amazon Web Services (AWS) Amazon’s own SaaS (Software as a Service) offering.  
Kyle Tkachuk, CEO at lead gen software as a service (SaaS) company Clickback, fully agrees with this assessment – referencing a recent demonstration of AI used in B2B marketing applications.
 

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Customer privacy at risk when companies become complacent about data security

As new estimates predict cybercrime costs will exceed $2 trillion by 2019, many consumers are wary of letting companies handle their personal data, according to Spohn Security Solutions offers advice on how to handle and defend against such problems.

Lack of diligence in the business world has dominated headlines, leading to serious mistrust on the part of consumers. Currently, 68% of consumers don’t trust companies to handle their personal data securely and keep it protected from hackers, according to Spohn.

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