Type of Article: MacTech Blog

Consumer and advertising expenditure on handset-based mobile media will rise 12 percent in 2015, and approach US$425 billion by 2021, according to Strategy Analytics (www.strategyanalytics.com).

Once again content has proven to be king when talking about the choice drivers for online video services. According to a major study performed by Strategy Analytics (www.strategyanalytics.com) and Piksel in the second quarter (Q2) of 2015, 52 percent of viewers are driven by a “content related” factor when looking for an online video service of preference.

According to a new report by Allied Market Research (www.alliedmarketresearch.com), the world personal cloud market is estimated to garner revenue of $89.9 billion by 2020, registering a CAGR [compound annual growth rate] of 33.1% during 2015-2020.

Consumer demand for wireless audio products that come with built-in Bluetooth and/or Wi-Fi is being driven by a desire to wirelessly play music sourced from a portable device such as a smartphone or tablet on a loudspeaker located either in or outside the home, says Strategy Analytics (www.strategyanalytics.com).

Over 20 percent of enterprises will have digital security services devoted to protecting business initiatives using devices and services in the Internet of Things (IoT) by year end 2017, according to Gartner, Inc. (www.gartner.com).

The research group defines digital security as the risk-driven expansion and extension of current security risk practices that protect digital assets of all forms in the digital business and ensures that relationships among those assets can be trusted.