Type of Article: MacTech Blog

Multiple improvements requires to create compelling health/fitness apps

Consumers continue to look to mobile health and fitness applications to help achieve and maintain a healthier lifestyle. By tracking their progress, both in what they eat and activities they undertake throughout the day, consumers are using these types of apps to make smarter, more health-conscious decisions, in addition to improving various aspects of their fitness.

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Self-driving cars to take off by 2021

A new study from Juniper Research (www.juniperresearch.com) forecasts almost 20 million fully autonomous or self-driving vehicles on the road by 2025, with consumer adoption set to take off in 2021. Driven by increased safety and convenience for drivers, development has progressed to live trials with North America and West Europe set to become the first to witness driverless cars in use on the road.

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One-third of US broadband households own a connected health device

According to new data from Parks Associates (www.parksassociates.com), there’s increased adoption of of digital health/wellness devices among U.S. broadband households — an increase from 26 percent in 2014 to 3 percent now. The research group reports that most of these devices are fitness-related, with connected fitness trackers reaching 10 percent penetration in 2015, while smart watches reached 4 percent.

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