Study: retailers’s mobile capabilities lag customer demands
Retailers are failing to meet consumer demand for increased convenience while shopping with mobile devices, according to new research from Accenture, which conducted two pieces of research: the Accenture Adaptive Retail report, which surveyed more than 10,000 consumers across 13 countries; and a separate benchmarking study that evaluated a global sample of 162 retailers in 10 countries across multiple industries.
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