Type of Article: MacTech Blog

A new study from Juniper Research (www.juniperresearch.com) has found that global retailer spending on AI (artificial intelligence) will reach $7.3 billion per annum by 2022, up from an estimated $2 billion in 2018, as retailers target new avenues to increase personalization of the customer experience.

The research group found that retailers will heavily invest in AI tools that allow them to differentiate and improve the services they offer customers. These range from automated marketing platforms that generate tailored, timely offers, to chatbots that provide instant customer service.  

New data from Juniper Research (www.juniperresearch.com) finds that advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next 5 years, reaching $37 billion by 2022. This is up from an estimated $16 billion in 2017. In addition, unique users of such content will reach just under 4.5 billion globally by 2022, as the appetite for free video media continues its expanse, adds the research group.

Android devices have recently been under fire for the lack of security provided to their users. For example, it was revealed that the Lebanese Security Agency has been implanting fake apps into Android users’ phones. That allowed the agency to follow people in many countries – journalists, activists, military members and others.
 
In addition, it was found that three quarters of all Android devices were running on security patches at least two months old, posing risks to the users.
 

More than half of business teams of all sizes are seeing productivity gains of over 40%, according to the findings of a new report from FileMaker, Inc. (www.filemaker.com). The company’s third annual State of the Custom App Report, released today, examines how businesses are harnessing digital transformation and reducing inefficiencies with custom apps.