Ease of use is vital for companies to communicate with customers
A new survey from the IDC research group (www.idc.com) revealed that the most important characteristic to ensure satisfaction in communicating with a company is the ease of use/simplicity of process.
According to the survey, on average, 65% of respondents said they were satisfied with the communication options available. The 18-24 and 25-34 year age groups were the least satisfied, both with 62% satisfaction with the breadth of channel options compared to 65% overall. Seventy-one percent of respondents said that communicating with a company using their preferred channel is very important.
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