63% of smartphone users have one or more financial apps
Sixty-three percent of U.S. adults who use a smartphone have at least one financial app, according to a new Bankrate.com report. The average smartphone user has 2.5 financial apps. Among millennials (18-37 year-olds), the average is 3.6. It drops to 2.3 for Gen X (ages 38-53) and 1.4 for Baby Boomers (ages 54-72).
The most common financial apps are full-service banking apps; 55% of U.S. adults who have a smartphone have at least one full-service banking app, including 23% who have at least two.
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