[NPL] DoubleClick and AdKnowledge Form Strategic Partnership
TweetFollow Us on Twitter

[NPL] DoubleClick and AdKnowledge Form Strategic Partnership

FOR IMMEDIATE RELEASE

Contacts:
DoubleClick:
Amy Shapiro
(212) 655-7671
ashapiro@doubleclick.net

AdKnowledge:
Katy Boos
(650) 851-5360
katy@bigskypr.com

DOUBLECLICK AND ADKNOWLEDGE FORM STRATEGIC PARTNERSHIP

Leading Internet Companies Drive Standard Industry Platforms for Web Ad
Management

PALO ALTO, Calif./NEW YORK -- June 3, 1998 -- DoubleClick, Inc., (NASDAQ:
DCLK) the leading provider of comprehensive global Internet advertising
solutions for marketers and web publishers, and AdKnowledge
(http://www.adknowledge.com), the leading provider of web advertising
management products for advertising agencies and their clients, today
announced the formation of a strategic partnership. This agreement is
designed to bring increased efficiency and effectiveness to web advertising
through the creation of standard industry platforms for web ad management.

The goal of the partnership is to facilitate the process of advertising on
the Internet, thereby accelerating the acceptance and growth of web
advertising. As one important aspect of the partnership, AdKnowledge will
now focus primarily on solutions for advertising agencies and their clients
-- the "buy" side of the advertising industry. DoubleClick will partner
with AdKnowledge to support AdKnowledge's "sell" side publishing business.
Customers of AdKnowledge's ClickWise website ad management software will
now be able to use DoubleClick's DART service. DART is DoubleClick's
proprietary ad serving, reporting and tracking technology which is the
backbone of the DoubleClick Network. Financial details were not disclosed.

DoubleClick and AdKnowledge are leveraging their respective leadership
positions to create standard business practices that make it easier to buy
advertising on the Internet. Initiatives in the partnership will include
streamlining the process for trafficking, campaign management and reporting
through a closer integration of information exchanged between DoubleClick's
technology platform, DART, and AdKnowledge's media buying and campaign
management tools, MarketMatch and SmartBanner. Already, more than 1,750
websites of web publishers use DoubleClick technology, and more than 100
top advertising agencies use AdKnowledge's products.

"As the online ad industry continues to expand, there is significant
benefit to creating uniform standards for site publishers and advertising
agencies," says Kevin O'Connor, chairman and chief executive officer of
DoubleClick. "With the standardization that this partnership represents, we
believe that online advertising will improve industry-wide. And, by
consolidating our efforts with AdKnowledge, we believe we can expand DART
reach and market penetration."

"AdKnowledge and DoubleClick share a commitment to superior customer
service and this was an overriding influence as we considered strategic
partnering opportunities," said Scott Kauffman, AdKnowledge president and
chief executive officer. "We believe DART provides the best solution for
website publishers and we are confident our ClickWise customers will
benefit tremendously from the power of DoubleClick's advanced technology."

Added O'Connor, "Our partnering strategy calls for working with market
leaders that can help us move our business objectives forward. We believe
AdKnowledge -- with its leading agency solutions -- is an ideal partner."

About AdKnowledge
AdKnowledge develops and markets a comprehensive suite of web advertising
management products for advertising agencies and their clients. Products
include: MarketMatch, the only complete suite for web media planning and
campaign management; and SmartBanner, the number one independent campaign
placement and performance analysis service. AdKnowledge is a privately held
company funded by Kleiner Perkins Caufield & Byers, Mayfield Fund, Walden
Capital Partners and Partech International. AdKnowledge has headquarters in
Palo Alto, California, maintains offices in New York and San Francisco, and
can be reached via phone 650-842-6500 or on the Internet at
http://www.adknowledge.com.

About DoubleClick, Inc.
DoubleClick, Inc. (http://www.doubleclick.net) is a leading provider of
comprehensive global Internet advertising solutions for marketers and Web
publishers. Combining technology and media expertise, DoubleClick
centralizes planning, execution, control, tracking and reporting for online
media campaigns. DoubleClick, Inc. has headquarters in New York City and
maintains offices in London, Tokyo, Madrid, Milan, Sydney, Stockholm,
Toronto, Atlanta, Boston, Chicago, Dallas, Los Angeles, and Silicon Valley,
and currently intends to expand into additional European countries and the
Pacific Rim.

This news release contains statements of a forward-looking nature relating
to the future events or the future financial results of DoubleClick.
Investors are cautioned that such statements are only predictions and that
actual events or results may differ materially. In evaluating such
statements, investors should specifically consider the various factors
which could cause actual events or results to differ materially from those
indicated from such forward-looking statements, including the matters set
forth in DoubleClick's reports and documents filed from time to time with
the Securities and Exchange Commission.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VirtualBox 5.0.2 - x86 virtualization so...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
djay Pro 1.2 - Transform your Mac into a...
djay Pro provides a complete toolkit for performing DJs. Its unique modern interface is built around a sophisticated integration with iTunes and Spotify, giving you instant access to millions of... Read more
Stacks 2.7.2 - New way to create pages i...
Stacks is a new way to create pages in RapidWeaver. It's a plugin designed to combine drag-and-drop simplicity with the power of fluid layout. Features Fluid Layout: Stacks lets you build pages... Read more
Vitamin-R 2.30 - Personal productivity t...
Vitamin-R creates the optimal conditions for your brain to work at its best by structuring your work into short bursts of distraction-free, highly focused activity alternating with opportunities for... Read more
HoudahSpot 4.0.10 - Advanced file-search...
HoudahSpot is a powerful yet accessible desktop search software. Use HoudahSpot to locate hard-to-find files and keep frequently used files within reach. HoudahSpot builds upon Spotlight, which comes... Read more
Mac DVDRipper Pro 5.0.6 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
Logic Pro X 10.2 - Music creation and au...
Logic Pro X is the most advanced version of Logic ever. Sophisticated new tools for professional songwriting, editing, and mixing are built around a modern interface that's designed to get creative... Read more
VMware Fusion 8.0.0 - Run Windows apps a...
VMware Fusion 8 and Fusion 8 Pro--the latest versions of its virtualization software for running Windows on a Mac without rebooting--include full support for Windows 10, OS X El Capitan, and the... Read more
MYStuff Pro 2.0.21 - Create inventories...
MYStuff Pro is the most flexible way to create detail-rich inventories for your home or small business. Add items to MYStuff by dragging and dropping existing information, uploading new images, or... Read more
VueScan 9.5.23 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more

Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​*** Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members. ### introductory offer... | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »
Ski Safari 2 (Games)
Ski Safari 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The world's most fantastical, fun, family-friendly skiing game is back and better than ever! Play as Sven's sister Evana, share... | Read more »
Lara Croft GO (Games)
Lara Croft GO 1.0.47768 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.47768 (iTunes) Description: Lara Croft GO is a turn based puzzle-adventure set in a long-forgotten world. Explore the ruins of an ancient... | Read more »
Whispering Willows (Games)
Whispering Willows 1.23 Device: iOS Universal Category: Games Price: $4.99, Version: 1.23 (iTunes) Description: **LAUNCH SALE 50% OFF** - Whispering Willows is on sale for 50% off ($4.99) until September 9th. | Read more »
Calvino Noir (Games)
Calvino Noir 1.1 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The film noir stealth game. Calvino Noir is the exploratory, sneaking adventure through the 1930s European criminal underworld.... | Read more »
Angel Sword (Games)
Angel Sword 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Prepare to adventure in the most epic full scale multiplayer 3D RPG for mobile! Experience amazing detailed graphics in full HD.... | Read more »
infltr - Infinite Filters (Photography)
infltr - Infinite Filters 1.0 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0 (iTunes) Description: Say goodbye to the same old boring filters and filter life as you live it - in the moment. With infltr, you... | Read more »

Price Scanner via MacPrices.net

Worldwide Tablet Shipments Expected to Declin...
Does Apple badly need a touchscreen convertible/hybrid laptop MacBook? Yes, judging from a new market forecast from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker, which... Read more
Continued PC Shipment Shrinkage Expected Thro...
Worldwide PC shipments are expected to fall by -8.7 percent in 2015 and not stabilize until 2017, according to the latest International Data Corporation (IDC) Worldwide Quarterly PC Tracker data. The... Read more
Imminent iPhone 6s Announcement Leads To 103%...
NextWorth Solutions, with its online and in-store electronics trade-in programs including http://NextWorth.com, reports that it has experienced a 103 percent surge in quoted trade-in values over the... Read more
Weekend Deal: 13-inch Retina MacBook Pros for...
Save up to $100 on the purchase of a new 2015 13″ Retina MacBook Pro at the following resellers this weekend. Shipping is free with each model: 2.7GHz/128GB MSRP $1299 2.7GHz/... Read more
The ‘Book Mystique Still Magic After All Thes...
This column has been called The ‘Book Mystique for what has been a 15 year run so far, and I have no interest in changing the name. The reference is to what I’ve observed is a the near magical... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has 2015 15″ Retina MacBook Pros on sale for up to $184 off MSRP including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1815 $184 off - 15″ 2.5GHz Retina... Read more
11-inch 128GB MacBook Air on sale for $799, s...
Adorama has the 11″ 1.6GHz/128GB MacBook Air on sale for $799.99 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP, and it’s the lowest price available for this... Read more
Apple Unlikely To Gain Market Share From Andr...
According to a new mobile phone forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone shipments are expected to grow 10.4% in 2015 to 1.44... Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store has Apple Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Kainos Platform Helps Healthcare Organization...
UK-based provider of IT services Kainos Group plc (Kainos) has announced the launch of its Kainos Evolve Mobile-Enabled Healthcare platform, which is designed to give healthcare providers and... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Software QA Engineer, *Apple* Pay Security...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.