Apple’s Pro section has an excellent article based on a recent interview with O’Reilly & Associates founder and president Tim O’Reilly. “The same intimate push and pull that characterizes O’Reilly’s editorial relationship with hackers informs his marketing efforts, which by design come across more as activism than hucksterism,” writes Joe Cellini for Apple. “By seeding, screeding and evangelizing ideas across his Web sites and conferences, O’Reilly attracts devoted readers and turns up expert authors, substantial grist for his publishing mill.”