[MD1] Developer Central Returns
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[MD1] Developer Central Returns



SAN FRANCISCO, CALIF. -- December 30, 1998 -- Apple Developer
Connection, Xplain Custom Services, and MACWORLD Expo are pleased to
announce TWO technical special interest pavilions at MACWORLD
Expo/San Francisco. Developer Central, sponsored by Apple Developer
Connection and MacTech Magazine, makes its return catering to the
Macintosh programmer and developer community. And this year, Net
Innovators, sponsored by Apple Developer Connection and
NetProfessional magazine, makes its debut showing off technologies
for web developers and network administrators.

January 5-8 1999, MACWORLD Expo/San Francisco is hosting both
pavilions in the North Hall of the Moscone Convention Center.
Developer Central is located at booth 3051. Right next to Developer
Central, is Net Innovators at booth 3550.

"Since the launch of iMac, forward-looking developers have realized
the business opportunities available on the Mac platform," said Clent
Richardson, Apple's vice president of worldwide developer relations.
"This optimism will carry over to Developer Central and Net
Innovators at Macworld, where Apple's sponsorship will help get the
Mac message across to the brightest and best application developers,
web developers and network administrators."

"These pavilions are the focal point at MACWORLD Expo for the
technical attendees seeking out exhibitors with developer and
technical information," said Neil Ticktin, CEO, Xplain Corporation
which manages the pavilions. "With a mission focused on serving the
developer/technical communities, these pavilions have vendors of all
types and sizes showing off the best the Mac has to offer."

"Developer Central returns as the ever successful and longest-running
MACWORLD Expo/San Francisco special interest area for developers.
Attendees are able to test the increasing number of hot, new tools
and applications and to meet the experts and developers behind those
technologies," said Rob Scheschareg, MACWORLD Expo show director.
"The Special Interest Environments have always been a successful
platform which allow attendees to test the increasing number of hot,
new tools and applications and to meet the experts behind those
technologies. We are excited about our two technical special interest
areas - Net Innovators and Developer Central - and all of our special
interest areas. Whether you are a software developer, programmer, Mac
professional, web developer, or network administrator, you will find
a specialized area tailored to meet your interests at MACWORLD
Expo/San Francisco."

"MacTech is a proud sponsor of the Developer Central area -- the de
facto presence for developer tools and services at MACWORLD Expo,"
said Nick DeMello, editor of MacTech Magazine. "Developer Central
consistently provides a comprehensive location for the developer
community to meet the experts face-to-face, keep their fingers on the
pulse of technology, learn about new products, and Mac developers
worldwide. If you already program on the Mac, or are looking for
more information on how to get started, Developer Central is a must

"If you develop web content, manage networks, or have a serious
interest in the expanding Internet or network technologies -- you'll
want to visit the Net Innovators pavilion at January's MACWORLD Expo,
" said Raines Cohen, editor of NetProfessional Magazine.

At this MACWORLD Expo, you'll see 60 stations representing nearly
that many companies in the Developer Central and Net Innovators
pavilions. In addition, there's an information area hosted by Apple
Developer Connection staff, and the Depot selling area to get the
best deals on products at the show. There will be visible signage
above the booth 3051 and 3550 to help direct you to the pavilions
located in the northwest corner of the North Hall.

For more information on Developer Central or Net Innovators, contact:
Susan M. Worley
Xplain Corporation
805-494-9797 x104

For more information on MACWORLD Expo, contact
Michelle Lifton
IDG Expo Management


About Apple Developer Connection

The Apple Developer Connection programs and products offer easy
access to technical and business resources for anyone interested in
developing for Apple platforms anywhere in the world. Developers can
take advantage of the wealth of technical and marketing information
available for free on the ADC web site, subscribe to the Apple
Developer Connection Mailing, purchase technical support, or join one
of the membership programs. See http://www.apple.com/developer/ for
more information.
Apple Computer, Inc. ignited the personal computer revolution in
the 1970s with the Apple II, and reinvented the personal computer in
the 1980s with the Macintosh. Apple is now recommitted to its
original mission-to bring the best personal computing products and
support to students, educators, designers, scientists, engineers,
businesspersons and consumers in over 140 countries around the world.

About MacTech Magazine

MacTech Magazine has been supporting the Macintosh programmer and
developer since 1984. Each issue of MacTech contains articles that
introduce new Apple technologies, present programming techniques and
strategies, review new programming tools, or offer solutions for
today's programming challenges. With tens of thousands of readers in
over 60 countries, MacTech serves as both the industries most
valuable reference resource, and its most dependable source of news
and information about the ever changing world of Macintosh
development. For more information visit http://www.mactech.com

About NetProfessional Magazine

NetProfessional Magazine is an invaluable resource for the web
developer and network administrator professional. NetProfessional's
detailed reviews of Internet tools, focused how-to articles, and in
depth explorations of emerging standards and technologies will ensure
that a single issue can pay for the subscription cost (in time
saved). Risk free subscriptions and more information are available at


MACWORLD Expo produced by IDG Expo Management Company, is the world's
most comprehensive Macintosh event. MACWORLD Expo is the showcase for
products and services geared to professionals and consumers involved
in media and creative content development for corporate and home
applications. MACWORLD Expo leverages the loyal base of Mac OS
audiences in creative services, education, application development,
entertainment, small office/home office and Internet-based
environments. MACWORLD Expo offers professionals and consumers alike
the opportunity to discover the latest developments and hottest
products these markets offer. Multiple conference programs cover
beginning and advanced uses of the Mac. Macworld/Pro Conference
sessions offer a technology-intensive professional development series
for Macintosh design, management and networking professionals. The
Users Conference program covers beginning and advanced uses and
techniques in areas such as Internet, design, integration with NT
systems, education, content asset management, entertainment, and
more. MACWORLD Expo is sponsored by Mac Publishing, LLC, a joint
venture between International Data Group and Ziff Davis, and
publishers of Macworld Magazine, eMediaweekly and MacWEEK.com. For
more information on MACWORLD Expo call 800-645-EXPO or visit the Web
site at http://www.macworldexpo.com

About IDG Expo Management Company

Headquartered in Norwood, Massachusetts, IDG Expo Management Company
is a premium producer and manager of exposition and conference events
that shape the IT marketplace. IDG Expo Management Company is an
affiliate of the International Data Group (IDG) family of companies.
IDG Expo-produced events include the MACWORLD Expos in Boston and San
Francisco; ComNet in Washington, D.C. and San Francisco and E3 Expo
-the Electronic Entertainment Expo produced for the Interactive
Digital Software Association (IDSA). Each year, more than 2,000
exhibiting companies and more than 250,000 IT professionals attend
IDG's U.S. events to buy, sell, learn about and influence the IT
purchasing agenda. IDG Expo Management Company was founded in 1979 as
Mitch Hall Associates. For more information, please call 781-551-9800
or visit the company's Web site at http://www.idgexpos.com

About International Data Group (IDG)

Headquartered in Boston, International Data Group (IDG) informs more
people worldwide about information technology than any other company
in the world. With annual revenues of $2.05 billion, IDG is the
leading global provider of IT media, research, conferences and
expositions. IDG publishes more than 290 computer newspapers and
magazines and 700 book titles in 75 countries, led by the
Computerworld/InfoWorld, Macworld, Network World, PC World, Channel
World, and ...For Dummies global product lines. IDG offers online
users the largest network of technology-specific sites around the
world through IDG.net (www.idg.net), which comprises more than 240
targeted Web sites in 55 countries. IDG is also a leading producer of
168 computer-related expositions in 35 countries, and research arm
International Data Corporation (IDC) provides computer industry
research and analysis through 49 offices in 41 countries worldwide.
Company information is available at http://www.idg.com


Apple, the Apple logo, Mac OS, Developer Central and Macintosh are
registered trademarks and iMac is a trademark of Apple Computer, Inc.
MacTech and DevDepot are registered trademarks, and
NetProfessional and the Depot are trademarks of Xplain Corporation.
Additional company and product names may be trademarks or registered
trademarks of the individual companies and are respectfully
acknowledged. Not responsible for typographical or other errors.


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