[MD1] Apple Developer Connection Goes Live
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[MD1] Apple Developer Connection Goes Live

Apple Developer Connection Goes Live

New Worldwide Program Simplifies and Improves Support for Apple Developers

CUPERTINO, California--April 7, 1998--Apple Computer, Inc. today announced
the Apple Developer Connection (www.apple.com/developer), a simplified
family of support programs that provides the Company's developers with a
choice of three levels of participation--Online, Select and
Premier--enabling developers worldwide to choose the appropriate level of
technical information and support they receive from Apple.

"By delivering a global program, we ensure that all of our developers
worldwide have access to the latest information on operating system
technology, QuickTime, Java, WebObjects, hardware and our strategies for
them," said Clent Richardson, Apple's senior director of Worldwide
Developer Relations. "With in-depth technical information now easily
accessible online, we're also giving anyone with an Internet connection the
opportunity to get on the fast track for Apple development."

Starting today, developers can enroll in the Apple Developer Connection and
choose from three levels of participation:

Apple Developer Connection Online is free. Developers simply visit the
Apple Developer Connection website as their primary source for technical
and business information. This website includes up-to-date technical
documentation for existing and emerging Apple technologies. Online members
may subscribe to the Apple Developer Connection News, a free weekly email
broadcast newsletter.

Apple Developer Connection Select is an annual membership package for
developers who want additional technical resources. Members get monthly
Apple Developer Connection mailings, including the Developer CD Series--a
wealth of technical resources, system software, development tools,
technical documentation, Interactive Media Resources and Software
Development Kits (SDKs). Select is the entry-level program for developers
who want access to the Apple Seed Software CD and FTP site and Apple's
Compatibility Labs. Members receive two technical support consultations
from Apple's Worldwide Developer Technical Support (WWDTS) engineers and a
U.S. $100 coupon towards the purchase of Metrowerks products. Apple
Developer Connection Select costs U.S. $500 per year.

Premier members receive a subscription to the Apple Developer Connection
Mailing, which includes the Developer CD Series (see above for details).
Premier members also receive eight technical support consultations from
Apple's WWDTS engineers, a U.S. $300 coupon for Metrowerks products, access
to the Apple Seed Software CD and FTP site and Apple's Compatibility Labs,
the Apple Service Source CD, a full-conference pass to Apple Worldwide
Developers Conference and discounts on Apple hardware through the Developer
Hardware Purchase Program. Apple Developer Connection Premier is priced at
U.S. $3500 per year.

The Apple Developer Connection also allows members to purchase support
options separately or in addition to their Select or Premier programs.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Press Contacts:
Russell Brady
Apple Computer, Inc.
(408) 974-6877
email: brady2@apple.com

Kelli Negro-Kaufman
Niehaus Ryan Wong, Inc. for Apple Computer, Inc.
(650) 827-7041
email: kelli@nrwpr.com


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