[MD1] Apple Streamlines Channel Policies
Apple Streamlines Channel Policies to
Strengthen Customer Experience and
Improve Channel Advocacy
CUPERTINO, Calif.–Sept. 26 1997–Apple Computer, Inc. today announced
channel policy and program changes designed to increase Apple advocacy
among channel resellers, improve the customer experience, reduce channel
inventory, and bring more profitable revenues to both the resellers and the
Company.