[MD1] Flash File Format: Open Net Standard
For Immediate Release
Macromedia
Kirsten Armstrong
kirsten@macromedia.com
(415) 252-4088
MACROMEDIA TO MAKE FLASH FILE FORMAT
AVAILABLE AS OPEN INTERNET STANDARD
Microsoft, RealNetworks, @Home, Associated Press, WebTV, IBM, Broderbund
and Other Industry Leaders Support Effort
San Francisco, CA — April 14, 1998 — Macromedia, Inc. (NASDAQ: MACR)
today announced it is making its popular Flash file format (.swf) available
as an open Internet standard for vector graphics and animation.