Author: dsellers

Apple introduced its iAd advertising platform last week and SeekingAlpha.com is forecasting that iAd will earn almost US$5 billion per year in gross ad revenue, of which Apple will take a 40% cut at about $2 billion per year.

The financial webs site is also predicting that Apple will take a 30% cut of the forecasted $600 million revenues from paid apps in 2010. Last week, in introducing iAd, Apple CEO Steve Jobs said that, today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s web page.

Everyone is expecting a Verizon/CDMA iPhone at some point in the future. However, even if the wireless carrier offered the Apple device it would be a “mixed blessing” Bank of America analyst David Lynch told investors Monday.

“While clearly accretive to market share in our view, it is not accretive to earnings, even assuming steady pricing, until 2013,” Barden writes.

Apple has released Mac OS X 10.6.3 1.1. It includes general operating system fixers, Airport and wireless network fixes, and more.

You can download the update via the Software Update component of the Mac OS X Systems Preferences app. Mac OS X 10.6.3 1.1 requires Mac OS X 10.6 or higher.

Active Storage (http://www.activestorage.com) has introduced Innerpool, a new class of RAID storage solution designed to store Metadata volumes that are so critical to media focused SANs (storage area networks).

“We’ve studied the solution for a long time, and developed patent-pending technology to deliver all of the reliability and performance that we’re known for — even on-board 72-hour battery backed cache, all on a card that fits inside of an Apple Xserve or Mac Pro,” says Active Storage CEO Alex Grossman.