Author: dsellers

360° video ads drive higher purchase intent

MAGNA (www.magna.com) — an “intelligence, investment and innovation” unit within IPG Mediabrands — has announced the results of a media trial examining consumers’ perspective on 360° video advertising from brands BMW, Royal Caribbean and PBS. According to the report:

° Consumers are eager to experience 360° video even when created by brands. However, they have high expectations for fun and excitement, which were reported as the top reasons for engaging with 360 video in the future. 88% of those who found 360° “entertaining” intend to interact with 360° video ads in the future.

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Satechi announces Aluminum Type-C Multimedia Adapter

Satechi has launched the Aluminum Type-C Multimedia Adapter. The hub features a USB-C Power Delivery port to charge PD-compatible devices (up to 49W), 4K HDMI (30Hz), 4K mini DisplayPort (30Hz), Gigabit Ethernet, micro/SD card slots and three USB 3.0 ports to access all devices. 

Satechi’s Aluminum Type-C Multimedia Adapter boasts the upgraded USB-C Power Delivery (PD) standard to quickly charge compatible devices (USB-C PD 2.0 or higher). It includes multi-directional power flow (up to 49W) and efficient charging speeds to ensure all devices always stay juiced.

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