Digital banking users to reach three billion by 2021
New research from Juniper Research (www.juniperresearch.com) forecasts that, by 2021, nearly three billion users will access retail banking services via smartphones, tablets, PCs and smartwatches, up 53% from this year.
The research group finds that usage will continue to rise as consumers increasingly opt for banks offering the convenience of rapid, multi-channel digital services. This means that banks will need to focus on providing a more frictionless digital experience to their customers, especially if they are to remain market leaders.
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