Author: dsellers

Kool Tools: SM-L300 receipt/label printer

Kool Tools: SM-L300 receipt/label printer

Posted by | Apr 21, 2017 | , |

Star Micronics’ SM-L300 (http://tinyurl.com/kaobu5b) is a three-inch portable Bluetooth printer that allows users to connect any Apple iPad, iPhone or iPod touch without having to pair to it.

With no limitation on the number of devices connected, BLE is a good solution for any environment using multiple devices for mPOS printing. In addition, it requires no certification or prior authorization from your iOS application. The SM-L300 is Bluetooth (3.0/4.0) compatible with all operating systems including Windows, Android, and iOS.

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Mobile location-based advertising will be worth € 10.7 billion in 2018

Posted by | Apr 20, 2017 | , |

According to a research report from the analyst firm Berg Insight (www.berginsight.com), the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow at a compound annual growth rate (CAGR) of 54% to € 10.7 billion in 2018.

This will then correspond to 38.6% of all mobile advertising and marketing. Location-based advertising and marketing will thus represent around 7% of digital advertising, or 2 percent of the total global ad spend for all media, according to the research group.
 

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