More than 40% of U.S. broadband households plan to buy a smart home device
New research from Parks Associates (www.parksassociates.com) shows that 41% of U.S. broadband households plan to purchase a smart home product in the next 12 months, including 27% with high purchase intentions.
The most popular devices include smart smoke/CO detectors, thermostats, and lightbulbs. Additional Parks Associates research shows that:
° Sixty percent of U.S. broadband households with insurance are interested in a smart home product that can detect, notify, or prevent damage or loss from water or fire or theft.
Read More