New research from Parks Associates (www.parksassociates.com) shows that 41% of U.S. broadband households plan to purchase a smart home product in the next 12 months, including 27% with high purchase intentions.
The most popular devices include smart smoke/CO detectors, thermostats, and lightbulbs. Additional Parks Associates research shows that:
° Sixty percent of U.S. broadband households with insurance are interested in a smart home product that can detect, notify, or prevent damage or loss from water or fire or theft.
° Approximately 75% of U.S. broadband households with insurance who are interested in smart products are willing to let the devices automatically communicate with insurance companies.
° More than one-third of consumers in the market for a smart home device would find a recommendation from an insurance company “very important.”
° The security industry is the largest channel for smart home systems and a strong channel for numerous smart product categories, including door locks and networked video cameras.