TrendForce estimates that Apple’s MacBook Pro with PROLED XDR Display will ship 1.2-1.5 million units in 2027.
The tech giant’s Apple’s entry into the OLED notebook market is also providing fresh impetus for panel makers to accelerate the development of advanced display technologies, adds the research group. However, TrendForce notes that the new MacBook Pro’s premium starting price of US$2,899 for the 14-inch model, coupled with its initial availability alongside existing Mini-LED models, could temper near-term replacement demand.
From the report: Nevertheless, the launch further reinforces Apple’s reputation for technological innovation and premium positioning. Together with the MacBook Neo’s departure from Apple’s traditional entry-level pricing strategy, the move reflects the company’s broader efforts to expand its product portfolio across a wider spectrum of price points.
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