AT&T has launched an Unlimited Day Pass, a 24-hour unlimited wireless data connection for eligible U.S. iPad users, including non-AT&T customers, for a daily $3 flat rate.

No contracts, subscriptions or credit checks required. AT&T is the first and only major U.S. wireless provider to give eligible iPad users (with eSIM capabilities) the freedom to buy on-demand connectivity when they need it, says Josh Goodell, vice president, Consumer Product Management for AT&T. 

“Many consumers have iPads that are not connected to cellular plans. We want to give those people — regardless of their wireless provider — the ability to connect their iPads anytime, anywhere with no long-term commitment,” he says. “This new product is a flexible option that delivers dependable and secure access on demand for Wi-Fi + Cellular iPad users, ideal for travel days, busy workdays or moments when Wi‑Fi isn’t available.”

Here’s how it works:

  • The first day pass is complimentary, courtesy of AT&T (limit one iPad per customer)3, and available for a flat, daily2 rate via credit or debit card after that.
  • Activate Wi-Fi +Cellular iPad model directly from your device settings — no app or Wi-Fi connection required5. Open the Settings app, tap Cellular Data, add AT&T Unlimited Day Pass.
  • 24-hour data activation begins shortly after purchase.

For more information on AT&T Unlimited Day Pass, go to https://www.att.com/wirelessdaypass.

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