Apple’s first iPhone sold 1.4 million units in its opening weekend, reshaping the smartphone market overnight, while the iPhone 15 generated an estimated US$200 billion in revenue within its first year on the market.
Inspired by Apple’s announcement of the iPhone 17, a new study by the trading firm The Forex Complex took a deep dive into Apple’s stock to see which iPhone releases were the most successful. (The site is designed to “aim to help you navigate through the world of Forex by providing you with reliable Forex signals, strategy guidance and risk management tips.)
The Forex Complex analysis looked at historic data from Statmuse and compared the closing stock price on launch day with the closing price the next day. The change in stock price in % was used to rank all the major Apple launches.
Here is a look at the top 5 most successful Apple launches: the iPhone launch in June 2007, the iPhone 5S in September 2013, the iPhone XS in September 2018, and the iPhone X in November 2017. The five least successful iPhone launches were: the iPhone 5G in July 2008, the iPhone 6S in September 2015, the iPhone XR in October 2018, the iPhone 3GS in June 2009, and the iPhone 5 in September 2012.
From The Forex Complex report: The original iPhone announcement is still the most successful Apple launch, with the company’s stock growing 8.2% in just one day. It rose from US$3.66 to $3.96 after the iPhone’s first display, laying the foundation for later Apple successes.
iPhone success is followed by iPhone 5S released in 2013, with 4.92% stock growth, and iPhone 14 showcased in 2022, with a 2.51% increase. Three of the most successful Apple releases happened in the last decade, including iPhone X and iPhone XS, which were released in 2017 and 2018, right after each other.
The least successful Apple launch was an iPhone 3G in 2008, just a year after the original iPhone release, which saw a 7.92% decrease in stocks the day after the release. It is followed by iPhone 6S, first shown in 2015, with stock prices dropping by 1.98%, 4 times less than for iPhone 3G.
The most recent unsuccessful Apple launch is iPhone XR announced in 2018. After the release, Apple saw a decrease in value similar to iPhone 6S announcements, at 1.89%. In one day, Apple stocks went from USD 51.2 to USD 50.3.
iPhone 3GS was announced a year after iPhone 3G and continued the list of Apple’s less profitable launches, with a 1.67% decrease in stock price. iPhone 5 closes the top 5 of the most unsuccessful Apple phones, causing the company to lose 1.33% in value.
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Article provided with permission from AppleWorld.Today
