It’s not dubbed the Apple Watch Pro or Apple Watch Plus as some have predicted, but Apple has announced a biggie-sized (47mm), ruggedized smartwatch: the Apple Watch Ultra.

And it’s US$100- $200 less than most pundits had predicted: $799. And all models have built-in cellular.

Apple says it’s built for endurance, exploration, and adventure. The Apple Watch Ultra introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. A customizable Action button offers instant access to a range of features. 

What’s more, the Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use. Additionally,  there’s a new low-power setting that Apple says can be extend battery life of 60 hours.

The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. The Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features depending on how you’ll mainly use it; for instance, diving, running, ultramarathons, etc.

Apple Watch Ultra bands

The case of the Apple Watch Ultra rises up to surround all edges of the flat sapphire front crystal, protecting the Retina display, which is up to 2000 nits — 2x brighter than any Apple Watch display yet. The new Action button in high-contrast international orange can be customized for instant access to a variety of features, including Workouts, Compass Waypoints, Backtrack, and more.

The Apple Watch Ultra is available to order today at, with availability beginning Friday, September 23. Three months of Apple Fitness+ are included with the purchase.

Article provided with permission from AppleWorld.Today