Apple has launched Search Ads on the Apple App Store in Mainland China, reports AppInChina

Search Ads is an App Store ad program designed to simplify the advertising process to eliminate keywords and bids. The company’s intelligent automation creates the ad and matches it to interested users.

Now if you’re using an international (i.e. non-Chinese) Search Ads account then you will now be able to select “China mainland” in the “Choose one or more countries or regions’ section. The “China mainland” option is currently only available for “Search Results” ads and isn’t available for “Search Tab” ads.

Article provided with permission from AppleWorld.Today