Tulip, which specializes in store associate cloud-based mobile solutions, has released LiveConnect Video Chat to help retailers stay connected with their customers and provide clienting services through video calling.

Tulip’s LiveConnect Video Chat offers the flexibility for store associates to continue providing a highly personalized shopping experience online through a live video conversation, says Ali Asaria, founder and CEO of Tulip. Store associates can initiate virtual conversations with customers to help them shop the store, learn about products, complete virtual styling appointments, offer beauty consultations, and more.

LiveConnect Video Chat also provides customers with more convenience and options in how and from where they interact with their favorite brands, says Asaria. Customers can visit the brand’s website to connect with their favorite store, where a store associate can then initiate a video call.