According to a new forecast from IDC (www.idc.com) overall smartphone shipments will steadily grow from 1.5 billion units in 2017 to 1.7 billion units in 2021.
And “phablets” (smartphones with a screen size of 5.5 inches to under-7 inches) will far outpace total market growth by climbing from 611 million units in 2017 to one billion units in 2021, representing a five-year compound annual growth rate (CAGR) of 18.1%, according to the research group. In comparison, the total smartphone market is expected to grow at a 3.0% CAGR during the same period, while normal smartphones (under 5.5 inches) will decline 7.4%. Overall, IDC lowered its previous forecast for 2018-2021 by 1.1%-1.5%,depending on the year.
Android-based phablets have been the primary driver of large-screen smartphones and IDC expects this trend to continue in the years to come. Samsung’s early dominance of the phablet category has been short lived as other original equipment manufacturers (OEMs) – many of which are Chinese OEMs – quickly pushed the category into the mainstream and even low end. As a result, China consumed 50% of the 437.4 million phablets shipped in 2016. IDC expects China will remain the largest market for large-screen smartphones and to grow at a CAGR of 12.6%.
“In 2012, phablets were just 1% of smartphone shipments and now they are approaching 50% of the market just a few years later,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers. “The rapid transition to bezel-less smartphones will help minimize the device footprint while growing the screen size from previous generations. Consumers continue to consume more video entertainment, gaming, social media, and other data-heavy applications on their smartphones making the display size and type a critical factor in smartphone buying decisions.”
Apple has also made a massive push into the phablet space and IDC expects its Plus and X devices to account for 41.2% of its shipment volume in 2017 and 50% or more of Apple’s iPhone shipments in 2018. If the recent rumors of new, larger screen iPhones in 2018 hold true, then this number will likely grow further as a share of its overall shipment volume.