According to a report by Juniper Research (www.juniperresearch.com), revenues from the global digital games market are estimated to reach the $100 billion milestone by the end of this year.
The report indicates that contrary to previous estimates, the PC market has been reignited thanks to F2P (Free to Play) games. F2P allows gamers to access the game for free. Revenues are then made by purchases within the game, which is known as the freemium model; popularized by mobile games, in order to grow the number of players and accelerate spending. Combined with the continued growth of mobile, Juniper projects that the industry will reach revenues of $132 billion by 2021.
The outlook for the gaming industry is positive, according to the research group Developers are integrating in-game advertising, which is most effective when users are rewarded. For example, watching a short video to provide players with additional in-game credits, and other rewards.
“Juniper believes there is further opportunity for F2P on PC; particularly in Western markets; as well as console, with digital platforms such as Xbox Live playing host to F2P titles which are then monetized via in-game purchases and add-ons” explained research author Lauren Foye.