A new report from Research and Markets (www.researchandmarkets.com) forecasts the global streaming media device market — which includes the Apple TV — to grow at a CAGR [compound annual growth rate] of 17.45% during the period 2016-2020. The market is currently in its nascent stage but is witnessing unprecedented growth, according to the research group.

In 2015, Asia-Pacific (APAC) had the highest growth rate in the market. Europe, the Middle East, and Africa (EMEA) and the Americas are quite matured markets. According to Research and Markets, one of the key drivers for market growth will be easy connectivity with electronic devices. A major factor driving the sales of streaming devices is the ease with which media content can be streamed and shared between various streaming devices.

With the help of a home network, a streaming device can connect with various devices. The content can be streamed on the Internet, a central repository, or any connected device. Along with wireless streaming, streaming media devices also support wired streaming using a cabled LAN.