Openwave Mobility has launched SmartidM for mobile operators to effectively manage their subscribers’ data, and launch new services. SmartidM is part of the company’s Subscriber Data Management (SDM) portfolio of products. Use cases for SmartidM include centralized ID management for fraud prevention, delivering BingeOn type services and introducing micropayments that require collaboration between mobile operators and OTTs.
SmartidM (http://tinyurl.com/hd8y2r7) is able to handle both encrypted and non-encrypted sessions and a number of operators are deploying Openwave Mobility’s technology ahead of Apple’s deadline for new protocols. Starting Jan. 1 2017, Apple will force all apps to comply with its App Transport Security (ATS) HTTPS encryption protocols.
This will adversely impact mobile operators that do not have the technology to manage encrypted traffic, according to Indranil Chatterjee, SVP of Product & Sales at Openwave Mobility. What’s more, mobile operators will not be able to use header enrichment to deliver a personalized experience to subscribers and monetize services.
“Apple’s mandatory move to HTTPS is part of a challenging trend for mobile operators” said Chatterjee. “In some regions, nearly 80% of the data travelling on the network is encrypted and mobile operators are losing the ability to collaborate with app developers and deliver more tailored services to their subscribers. Our SDM technology is designed to help mobile operators deliver a more secure and higher quality app experience to their subscribers.”
More information for mobile operators on managing Apple’s new protocols can be found here: http://tinyurl.com/hryytq6.