TapPublisher has launched TapCommerce, a mobile e-commerce solution for SMB and local businesses aimed to help them grow their sales and build customer loyalty.

It’s an app editor for creating native iPhone apps using a powerful drag-and-drop builder tool. TapPublisher uses 100 percent native iOS API [application programming interface] and Objective-C, says Frederic Aloe, co-founder and CEO.

Users create their app using a tool based on drag and drop. They can either use an app template (food trucks, restaurants, local producers, retailers, etc.) or create their app by adding modules from a comprehensive list (catalog, cart, payment , loyalty card, etc.). Apps can also integrate content from external sources such as WordPress, YouTube, Facebook, Twitter or Instagram. Each app can then be designed in their own unique style.

Before publishing, they can be previewed and tested in real conditions thanks to TapPlayer a free companion app available on the Apple App Store. Once the app is ready to go public, users can choose between publishing it themselves, or if they don’t have an Apple developer account or simply couldn’t be bothered with the technical part, leaving that task to TapPublisher.

Publication of an app with the TapCommerce solution costs $49 a month. TapPublisher offers personalized assistance and development as complementary service. TapPublisher app editor for Mac OS X can be downloaded for free at the app website (http://www.tappublisher.com).