Adyen (www.adyen.com), a global payments technology company, has published its quarterly Mobile Payments Index (MPI), which tracks mobile payment data from web-based transactions across Adyen’s customer base. The Index reveals that iPhones account for a massive 35.6% of all browser-based transactions made using mobile devices.
What’s more, Apple smartphones are now used for 10.2% of all global online transactions, up from 8.6% at the turn of the year. Conversely, having once dominated the mobile payment scene with almost 50% market share in March 2013, iPad transactions now account for just 28.5% of all browser-based mobile transactions.
Browser-based payments on Android smartphones have been growing roughly in parallel with the iPhone since September 2014, according to Adyen. Mobile’s total share of online payments is up from 27.2% in the first quarter of 2015 to 28.7% in quarter two.
“The continued rise in popularity of the iPhone for making online purchases, coupled with the higher ATV from shoppers using iOS, suggest that businesses – especially those that classify themselves as premium brands – should target this valuable demographic in particular,” says Roelant Prins, chief commercial officer, Adyen. “Apple Pay, as it becomes available in more markets, represents a great opportunity for businesses to fulfill this as it enables them to deliver a seamless payment experience to iOS users.”